Ling Wang is the Principle of Crossroads Communications, a consulting firm in Ellicott City, Maryland. Ms. Wang has joined Cowan Strategies as a Senior Consultant, where her focus is on business development for Chinese companies and the China market.
With an undergraduate degree from Beijing University and an MBA from the University of Massachusetts, Amherst, Ms. Wang has more than 20 years of marketing research and business consulting experience. She has worked on numerous projects for small businesses and institutions both in the US and internationally involving various subjects such as product promotion, marketing assessment and market entry. Many of these projects have involved facilitating communication, cultural and language needs as well as issues regarding the market entry in terms of government, rules and cross cultural management. As a senior consultant, Ms. Wang has worked as a liaison between US businesses and the Chinese companies, and has introduced and connected a number of businesses, institutions and agencies to potential clients.
Before she came to the US, Ms. Wang worked as Tour Coordinator and interpreter for China International Travel Service, the national travel agency of China, for more than 4 years. After she finished the master degree, she worked for the Department of States as a language specialist. Lately she worked as the US Chief Representative for Yuan Associates, which is the premier Government Relations and Government Affairs firm in Beijing, China and Cassidy & Associates in Washington DC. Currently she works as a senior consultant for Patton Boggs LLP, as well as China Energy Net Research Center.
Her position as the Senior Consultant for Cowan Strategies will enable the firm to develop more Chinese clients entering the US and other international markets. She has been an active member of the Maryland China Business Council for more than 15 years.